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 12 Instagram marketing strategy tips

#TIP1:

Bio Optimization

• It's the first thing people notice when they get to your page. the bio needs to be informative, captivating and engaging.
• Use your Bio to provide a brief description of your brand or product, the type of content you will be posting.
• Use hashtags and links to other social media platforms and more.
• For Instagram marketing you should include your link that you want to drive traffic to in your bio.
• Make sure to track this link to as well to see how much traffic it brings.

#TIP2:

Create a content calendar

• If you ask anyone who work in social media, one of the most important things they will tell you is to have a content calendar.
• A content calendar enables you to keep track of your posts, it will help you plan a head and automate the process of publishing your posts when your audiences is most active.
• A calendar helps you decide what content, captions, hashtags, videos goes live on what date or time. a consistent post schedule will enable you to make the most out of Instagram, it will also keep the audience engaged.

#TIP3

Get greater reach with ads

• Paid ads enables you to get more followers, engagement, leads and conversions.
• Ads provides a variety of options for audience targeting an ad formats like, story ads, image ads, video ads and more..

#TIP4

Have a visually consistent feed

• Instagram is a platform which people gravitate which gravitate towards aesthetically pleasing content to authentic expressions and diverse perspectives the target is that your feed needs to match with your brand's identity and must appeal to the audience within your industry.
• What works nowadays are candid shots muted earthly tones with a low-key editing style your content must feel down-to-earth and your brand approachable as you can see many images on Instagram have aesthetically pleasing images and a somewhat blue or underwater themes and that's the kind of thing you should aim for.
• Your content following an understandable and interesting aesthetic depending on the product you're trying to sell.

#TIP5:

Tell a story

• The images videos and stories you post need to tell stories that can captivate your audience and establish a connection with them.
• This makes it more likely that they feel closer to your brand and buy your products.
• Your captions can tell stories that can help your brand appear more human and build deeper connections with your audience.
• Your content needs to align with what your audience cares about or solves problems they face.

#TIP6:

Use the right hashtags

• Using the right hashtags can make the difference between your posts showing up on the explore tab for everyone to see and it getting lost in the sea of content.
• Your hashtags shouldn't be too generic like new year or hash style since they'll have too much competition instead mix up trending and industry specific keywords to connect with your followers.
• Research on successful hashtags and limit yourself to less than seven in each post the more the hashtags in your post the more likely it seems spammy untargeted and unprofessional.
• Find out what and how many hashtags your competitors use and how you can do something similar.
• You could also create a hashtag for your brand these need to be short easily memorable and involve your brand name in some way.

#TIP7:

Take advantage of UGC

• UGC or user generated content gives your followers to further involve themselves with your brand.
• UGC also by them as well regardless of the field your brand belongs to UGC can be used to convert followers into advocates of your brand.

#TIP8:

Take advantage of video ads

• Most Instagramer's state that users have visited websites searched or told a friend after being influenced by posts,  even though photo ads are still the more popular form of advertising.  video advertisements aren't too far behind.
• There are three key video formats when it comes to Instagram ads single video ads that can create 60 second ads.
• Carousels are a combination of images and videos and Instagram stories that enable you to combine images and videos to create visually attractive ads.

#TIP9:

Partner up with influencers

• Connecting with influencers will enable you to connect with thought leaders within the industry and enable you to show off your brand to a larger audience, by connecting with them your brand will have greater authenticity and authority.
• Influencers need to be given new tools resources and guidance to carry out their role effectively and to work together as partners.
• Micro influencers are also considered to be more affordable and they have a closer connection with their audience.

#TIP10:

Host contest and giveaways

• Contests enable your audience to engage with your brand with 3.5 times more likes and 64 times the comments.
• You can give away a product or a service which enables you to boost engagement and brand awareness.
• Contests and giveaways need to be planned brands need to be partnered with contest rules need to be identified posts need to be created and much more..
• Monitoring the contest and then running it is also really important, you would need to track your contest performance and promote the results on other social media platforms as well.

#TIP11:

Take advantage of stories and IGTV

• Stories enable you to create a combination of photos and videos that disappear after 24 hours stories can greatly influence your reach and engagement rates even giving your story the chance to show up in the explore section, it can also help make your brand seem more approachable and authentic.
• Adding links to the Instagram stories can also help with driving traffic to your website.
• IGTV on the other hand although now seemingly on the decline still has a few advantages to offer to the savvy marketer.
• IGTV provides you a unique mobile friendly layout that serves as an evergreen content very well like featurettes and interviews another new tool they have introduced is Instagram reels.
• Instagram's answer to tick tock, Instagram released reels through which users would be able to upload 15 second clips and since it released very recently it's rife with marketing potential.

#TIP12:

Track and learn

• Identify effective hashtags visual styles and the best times to post doing this you can develop the best practices for your brand social listening and analytics will help you fine-tune your Instagram marketing strategy  and increase Instagram engagement.

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